You know online marketing and social media are REALLY important to salon/spa/clinic businesses.

New and current clients will find you and engage with you via social media, but only if you have an EFFECTIVE online presence.

Our Done-For-You Content Plans are designed to offer you peace of mind and the assurance that you have a skilled partner who can help you harness the power of social media and e-newsletter marketing.

Doing Your Social Media Yourself?

Keeping your website and social media channels up to date by posting interesting content your clients will love can be time consuming and tedious. It takes you away from what you should be doing–looking after your clients and staff.

Social media continues to evolve and it is so difficult to keep abreast of all the trends and developments. We can have great intentions when it comes to regular posting, but then life gets in the way and it just doesn’t happen.

You know you need to take care of this once and for all.

It’s time to Get. Some. Help.

Why a Newsletter?


We all know that it is significantly less costly to sell to an existing client than it is to try and find a new one.

Savvy salon owners use email as a powerful marketing tool to build relationships and generate repeat business from existing clients. In fact a newsletter is one of the most important marketing tools that you can use because you will generate many more sales by having your own mailing list and sending your salon newsletter to people who are interested in your treatments and products.

*E-newsletter with Essential and Premier plans only.

Why Search Engine Optimisation (SEO)?

No matter how fabulous your website looks, if nobody ever sees it, it’s no good to you. To bring in new clients they need to be able to find YOUR website rather than your competitors.

The purpose of our SEO plan is to help your website rank higher where it will be seen by more people, and your chances of gaining new clients are exponentially increased.

We will find the top keywords that potential clients are most likely to search to find your services, and we will optimise your site for these. Each month we will tweak your website to improve your visibility on the search engines.


What We Offer

We’ll write and post interesting, engaging content to Facebook and Twitter for you every day so you can concentrate on the things you are expert at in your business. We will also write and post a new article of interest to your clients to your website and to LinkedIn every month. LinkedIn is often overlooked by beauty business owners, but posting interesting articles that demonstrate your expertise really sets you apart as an influential business person.

If you have opted for the Essential or Premier Content plans we will work at increasing your Twitter base with people who are interested in what you do. We will also craft an e-newsletter for you and send it out to your people to promote your services & products, and keep your people interested in your business.
Premier Content plan members also get monthly SEO services for their website to increase its visibility on Google and attract more clients.

Working with us means your website, e-newsletters and social media will drive attention and clients into your business at a fraction of the time and cost it would take to do it yourself.

What’s not to like?

Choose the Social Media Care Plan that best suits the needs of your business…


Website Post & Social Media Management
  • Write & Post 1 Article to Website question-markAdding a custom-written article to the blog on your website keeps people interested in your business and Google happy
  • Post 1 Article to LinkedIn question-markAdding an interesting article to your LinkedIn profile showcases you as an expert in your industry
  • Write & Post 20 Facebook Updates question-markKeep your Facebook followers happy with regular daily posts
  • Write & Post 20 Twitter Tweets question-markPromote your business on Twitter with interesting tweets from you
  • Build Twitter audience
  • Monthly E-newsletter
  • Monthly website search engine optimisation


Website Post, Social Media, E-Newsletter & SEO
  • Write & Post 1 Article to Website
  • Post 1 Article to LinkedIn
  • Write & Post 20 Facebook Updates
  • Write & Post 20 Twitter Tweets
  • Build Twitter audience
  • Monthly E-newsletter
  • Monthly website search engine optimisation question-markWe work on getting your website found on Google and the other main search engines to get your business in front of more potential cients
Catherine from Full Appointment Book looks after our marketing, and after she got to work promoting a new service we were introducing, we sold 30 of these, resulting in £15,000 extra in sales 🙂

I have never seen anyone get anything like the great results Catherine gets, if you get the opportunity to work with Catherine, don’t think twice–go for it!!!

Susan Routledge–Susan Routledge Consultancy

Questions? Check the FAQ below, or contact me!

What will you be posting on my Facebook & Twitter accounts?

We tailor your social media posts to the personality of your salon, spa or clinic business. You get to approve all posts before they are sent out.

We post for you once per day, Monday to Friday at times your audience is most likely to be online.

Your posts will be a mix of inspirational quotes branded with your business name, promotional posts, links to interesting articles, events, links to the new articles we've written on your website, amusing videos and anything else you want us to post for you.

What if I want more frequent posting, or posting on other social media channels, or Facebook Ads management?

That's no problem, these plans are guidelines only, and we provide bespoke plans to lots of our clients. We can tailor a plan to suit your exact needs and quote according to the workload.
Email to discuss your exact content needs.

ESSENTIAL & PREMIER - What will you publish in my e-newsletter?

The e-newsletters have 3 main sections:

1. News item from your business.
2. Article on something of interest to your audience.
3. Promotion of one of your treatments or products.

Every month we will contact you to discuss what your 'News' item will be, and to work out what your promotion would be best to run for that month.

We only publish your e-newsletter when you have approved the content we have written for you.

PREMIER - How will I book my monthly consultation hour with Catherine?

When you have signed up for the Premier Content plan, we will send you a link to Catherine's private scheduler so you can book the appointment time that suits you best each month.

What if I have a question that hasn't been answered here?

No problem! Fill in the form below and we'll get back to you as soon as I get your message (usually within 1 business day).

Questions? Comments?