Are you sick and tired of trying to do your own Newsletters and Social Media?

Our Done-For-You Content Plans are designed to offer you peace of mind and the assurance that you have a skilled partner who can help you fill your appointment book from social media and e-newsletter marketing.

Why a Newsletter?


We all know that it is significantly less costly to sell to an existing client than it is to try and find a new one.

Savvy salon owners use email as a powerful marketing tool to build relationships and generate repeat business from existing clients. In fact a newsletter is one of the most important marketing tools that you can use because you will generate many more sales by having your own mailing list and sending your salon newsletter to people who are interested in your treatments and products.

Communicating with your clients and potential clients via email is far more effective than posting on social media accounts alone.
And when it comes time to sell your business, your database can add THOUSANDS to your sale price.

Doing Your Social Media Yourself?

Keeping your social media channels up to date by posting interesting content your clients will love can be time consuming and tedious. What to post, when to post, where to post… It takes you away from what you should be doing–looking after your clients and staff.

Social media continues to evolve and it is so difficult to keep abreast of all the trends and developments. We can have great intentions when it comes to regular posting, but then life gets in the way and it just doesn’t happen.

You know you need to take care of this once and for all.

It’s time to Get. Some. Help.

What We Offer

Newletter & Article: We will write an interesting article about one of your treatments and post it to your website every month. We will then craft an e-newsletter for you and send it out to your people to promote your services & products, and keep your people interested in your business

Social Media: We create and post interesting, engaging content to Facebook and Instagram for you every day so you can concentrate on the things you are expert at in your business. (We post to Twitter, Pinterest & LinkedIn too if you opt for the Essential Content package)

Working with us means your website, e-newsletters and social media will drive attention and clients into your business at a fraction of the time and cost it would take to do it yourself.

What’s not to like?

Choose the Social Media Care Plan that best suits the needs of your business…


Website Post, E-Newsletter
  • Write & Post 1 Article to Website
  • Write & Send Out Monthly E-newsletter 
  • Monthly Marketing Email Communications question-markEmail access only to discuss results and plan the following month's marketing 
  • Design, Write & Post 20 Facebook Updates
  • Design, Write & Post 20 Instagram Updates
  • Post 20 Twitter Updates 
  • Post 20 Pinterest Updates 
  • Post Article to LinkedIn


Website Post, 5 Social Media Channels, E-Newsletter
  • Write & Post 1 Article to Website
  •  Write & Send Out Monthly E-newsletter
  • Monthly Marketing Call 
  •  Design, Write & Post 20 Facebook Updates 
  • Design, Write & Post 20 Instagram Updates 
  • Post 20 Twitter Updates question-markKeep your Twitter followers engaged with regular daily posts
  • Post 20 Pinterest Updates question-markKeep your Pinterest followers engaged with regular daily posts
  • Post Article to LinkedIn


I have been working with Catherine for the last year and what an amazing difference she has made to the overall marketing strategy for Utopia!
She has re-designed our new fabulous website, and she has taken care of all of our social media and newsletters.

What makes her unique? Catherine is not only a guru in marketing and social media but she also has great knowledge of the beauty industry, and most of all has a passion to achieve results and really cares about your business growth.

I would whole-heartedly recommend Catherine if you are serious about stepping up your business to a totally different level!
Thank you Catherine x


Stefania Rossi – Director
Utopia Beauty & Advanced Skincare

Catherine from Full Appointment Book looks after our marketing, and after she got to work promoting a new service we were introducing, we sold 30 of these, resulting in £15,000 extra in sales 🙂

I have never seen anyone get anything like the great results Catherine gets, if you get the opportunity to work with Catherine, don’t think twice–go for it!!!


Susan Routledge
Susan Routledge Consultancy

Questions? Check the FAQ below, or contact me!

What will you be posting on my Social Media accounts?

We tailor your social media posts to the personality of your salon, spa or clinic business. You get to approve all posts before they are sent out.

We post for you once per day, Monday to Friday at times your audience is most likely to be online.

Your posts will be a mix of inspirational quotes, promotional posts, links to interesting articles, events, links to the new articles we've written and posted on your website, amusing videos and anything else you want us to post for you!

What if I want more frequent posting, or posting on extra social media channels, or Ads management?

That's no problem, these plans are guidelines only, and we provide bespoke plans to lots of our clients. We can tailor a bespoke plan to suit your exact needs and quote according to the workload.
Email to discuss your needs.

What will you publish in my e-newsletter?

Every month we will contact you to discuss what we should include in your e-newsletter, and to work out what your promotion would be best to run for that month.

We only publish your e-newsletter when you have approved the content we have written for you.

How will I book my monthly marketing consultation with Catherine?

When you have signed up for a Content plan, we will send you a link to Catherine's private scheduler so you can book the appointment time that suits you best each month.

What if I have a question that hasn't been answered here?

No problem! Fill in the form below and we'll get back to you as soon as we get your message (usually within 1 business day).

Questions? Comments?