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A Social Media Case Study – Julie Conway Freelance Make-Up Artist

 
I’m often asked what would you post about when you look after clients by providing treatments for a living.
Julie Conway has an active social media presence, and she’s not just posting before and after pictures of the makeup looks she achieves, she posts pictures of herself actually doing things like preparing for a wedding party of six, and …

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How to throw a Stressless Christmas Party

You may be thinking about throwing a fun Christmas party yourself, but the task may seem a bit daunting. Rest assured that you CAN organise a party with little, or better yet NO stress!
Here are some tips so you can sit back and enjoy the festivities yourself as well as giving your guests a night to remember…
Two weeks …

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Managing Facebook Reviews

I constantly get asked about whether businesses should have their Reviews switched on on Facebook, personally I think it’s a FABulous tool to promote your business – if you know what you’re doing!
Here’s a video I made that explains the Do’s and Don’ts of Managing Facebook Reviews…

Catherine Trebble works with salons, spas and clinics to help them …

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Using Testimonials to Build Your Credibility

So what is a Testimonial?
‘Testimonial’ comes from an old latin word meaning ‘evidence’.
Here are two definitions I found:
•    A statement in support of a particular truth, fact, or claim.
•    A written affirmation of another’s character or worth; a personal recommendation.
You want something that will convince prospective clients you can get the results they’re after.
The …

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How to Use Facebook to Market Your Salon

When using Facebook to promote your business I always advise separating your personal and business interests by creating a Facebook Page for your business separate from your personal Facebook profile. You can brand your business page — as well as stop people from seeing overly personal posts on your Facebook Wall by making your personal Facebook page private and “Friends …

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