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salon email marketing
Client Email Addresses: Don’t Let Them Slip Away

You know how this one goes…
You: “Could I just get you to pop your details down on this card please?”
Client: “Sure… Here you go.”
You: “Thanks very much.” (Ugh! Another email address left blank! How are we ever going to keep in touch with these people?!)
It’s the marketing lottery that none of us want to play. We …

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facebook group
Why You Really Should Run Your Own Facebook Group

As I’m sure you’ve noticed, your Facebook posts are getting less and less exposure to your page fans. This is because Facebook pages and personal posts rely completely on the Newsfeed algorithm.
But when you post an update in your Facebook group, Facebook actually send notifications to your group members!
Let that marinate for a minute.
The algorithm that decides …

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Will You Achieve Your Business Goals In 2017?

This is the time of year when many people make New Year’s resolutions. Lots of people don’t even bother to make any, because they remember all too vividly the failures of new years’ resolutions past. The reason the vast majority of new year’s resolutions don’t stick ISN’T that we are weak-willed, it’s that we mentally process them as WISHES rather than GOALS.  Let me explain…
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Glitz Up Your Facebook for Christmas

If you haven’t done so already, it’s now time to focus on your Christmas marketing. We all like to glitz up a little for those Christmas parties and it’s a time that can spike your sales if we prepare well.
So how do you go about creating a compelling, visually exciting Christmassy Facebook page? Here are my 3 Top Tips to Glitz …

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Why You Should Add a Lead Capture System to Your Salon Website

By adding a lead capture system to your salon website you are taking the destiny of your business into your own hands. No longer are you simply a passive participant who casts a line and waits for the fish to come to you.
With a lead capture system you have the opportunity to get the names and contact information of …

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7 Tips to Twitter Success

Picture this – Tweets for your business are rolling out on schedule, your followers are re-tweeting and sharing your great content, leads are pouring in, appointments are being booked and business profits are sweet. Life couldn’t be better because you’ve finally discovered what your beauty business needs to be doing on Twitter.
This really doesn’t have to be just a …

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Google Penalises Non-Mobile Friendly Websites

On April 21st Google made a very important change to their search algorithm relating specifically to searches made on mobile devices. Now Google is penalising all NON-mobile friendly websites in its searches conducted through mobile devices.
Here’s Google’s official announcement:

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Here Are the Best Times to Post On Social Media for Aesthetic, Salon and Spa Professionals

You spend a considerable amount of time and energy creating content for your website and social channels, you want to tip the sands of time in your favour to make sure those posts have the highest chance of being read! And to do this, take the following best posting times for the main social media channels into consideration.
Why different …

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A Social Media Case Study – Julie Conway Freelance Make-Up Artist

 
I’m often asked what would you post about when you look after clients by providing treatments for a living.
Julie Conway has an active social media presence, and she’s not just posting before and after pictures of the makeup looks she achieves, she posts pictures of herself actually doing things like preparing for a wedding party of six, and …

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How to throw a Stressless Christmas Party

You may be thinking about throwing a fun Christmas party yourself, but the task may seem a bit daunting. Rest assured that you CAN organise a party with little, or better yet NO stress!
Here are some tips so you can sit back and enjoy the festivities yourself as well as giving your guests a night to remember…
Two weeks …

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