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Step-By-Step Home Study Marketing Course
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Full Appointment Book Step-By-Step Marketing Course
If you’re eager to generate a constant stream of clients into your business, then this course is for you.
This step-by-step course will show you how to market your business in easy to digest, bite size pieces. There’s no jargon, no boring theory.
Just great marketing information that’s been proven to work in REAL service businesses, just like yours.
This is a marketing course like no other for hair /beauty salons, complementary health practitioners, spas, laser clinics, cosmetic practices and any other related service professionals who want to inexpensively fill their appointment books to capacity, and keep them full.
Congratulations on having the courage to reach out by looking into this course.
You’re exactly the kind of person who will build a thriving, profitable practice. Why? Most people are too busy feeling sorry for themselves now that the economy has changed, and they would never have even taken the step of thinking of investing their time in this course. By doing so, YOU have demonstrated you have a genuine desire to succeed. Every profit-making idea given to you over the following weeks and months has already been tested and proven to work. These ideas have already generated hundreds of thousands in revenues in my own business, and for other businesses that have used these tools.
Who WILL Benefit From This Course?
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- If you’re a business owner who is absolutely serious about filling your appointment book, and keeping it full, reading this course alone won’t do it for you; you’ll need to TAKE ACTION.
- You also need an open mind, as some of the 21st century marketing strategies you won’t ever have heard of before.
- Knowing that you are doing something proactive will make you feel much more in control of your own destiny. What’s the alternative? Sit and pray the ‘phone will ring? The information in this course works best in the hands of people who are natural entrepreneurs. You got into business so you could be in control of your own destiny, didn’t you?
- Entrepreneurs are typically the ones who will read the information as soon as it arrives in their inbox, and then dive straight into implementing as much of it as quickly as they possibly can.
- Being an entrepreneur myself, I absolutely LOVE working with other entrepreneurs who want to take these best-in-class marketing ideas and run with them.
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What you will be doing is more like an action learning course. You’ll need to take serious and consistent action.
Who WON’T Benefit From his Course?
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- If you are unwilling to take the time to devote to marketing your business.
- If your house is not in order. It’s an exercise in futility to put all of this effort into your marketing if your customers are treated to poor service by sloppy service professionals in less than pleasant surroundings.
- If you’re a whiner. These people constantly have excuses and reasons why nothing works for them. Yes, we’re ALL in a tougher economy, but it’s now time for solutions.
- If you have every excuse under the sun as to why the information in this course won’t work in your particular situation. If that’s your mindset, you’re right – it won’t.
- If you’re a rigid thinker. Being skeptical is o.k. if your mind is open to new ways of thinking, but if you’re a very rigid thinker, the information here will probably be too much for you.
- If you start off with good intentions, but let all of the bad news merchants on the T.V., radio etc. depress you into their negative way of being. By all means keep up with the current news, but SWITCH OFF the negativity!
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| If you believe you can’t, you’re right, but if you believe you can, you’re right too |
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I’ve written this step-by-step marketing course for you, to ensure your success. You see, it doesn’t matter who you are, what background you have, how little you know about marketing, or what country you’re from. None of this matters. You just need the desire to succeed, and the ability to take action.
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- Getting over “I’m a service provider, not a sales person...”
- How to make your business stand out from the rest
- Using ‘What Makes You Special’ to Charge Premium Rates
- Attracting the Right Clients for You
- Your Number One Profit Generator
- How your Database Can Save You a Fortune in Advertising
- How to Easily Capture your Clients’ Information
- Procedures and Systems
- How the Right Business Software Can Multiply Your Profits
- Client Loyalty
- The Most Effective Way to Rebook
- Eliminating ‘No Shows’
- How to get Great Testimonials
- Handling Complaints Correctly to Increase Profits
- Are Your services Good Enough to Guarantee?
- Your Silent Sales Force
- The Essential Elements of Every Marketing Piece
- What Your Answer Machine Should Say
- What Your ‘On-Hold Message’ Should Say
- Getting Paid Weeks (Or Months) In Advance
- Point of Sale Promotions
- Selling Online
- The No Cost Way To Fill Your Appointment Book
- How to Massively Accelerate Your Referral Process
- The Free Lunch
- How to Run Profitable Information Evenings
- The Good, the Bad and the Ugly of Advertising & P.R. Agencies
- How to Write Promotions That Really Sell
- Giving Good Text
- Finding Out What Your Clients Really Think of You, and Why it Matters
- Client Follow-Up Care Call
- How to Use a Mystery Client Programme
- Comment Cards & Surveys
- Keeping Your Clients Coming Back for More
- How to Easily Put Together Effective Newsletters
- Recycling your Articles
- How to Profit in Cyberspace
- Getting Potential Clients to Your Website
- Putting It All Together with a Marketing Calendar
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So, if you want the full picture, then stick with it and see the course all the way through. Because you get each lesson on a fortnightly basis, you will be implementing each lesson at your own pace.
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The BEST Way to Learn...
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Here’s how I normally read any new information, book or course - Enthusiastically I rip open the package, then I lock myself away and read, read, read. Make coffee. Read, read, read. Go to the bathroom. Read, read, read. Remind myself to blink. Read, read, read. Have something sugary to eat (it’s quickest – don’t go there...). Read, read, read… done!
You’ll probably agree with me, that’s a pretty poor way to learn. I always promise myself I’ll go back to the beginning once I’ve finished, I’ll take it slowly and put everything into practice.
Never happens!
It can be overwhelming if you try to tackle it all at once. That’s why I wrote this course in this format. You get bite sized chunks, and you have a full fortnight to put it into operation before the next gem is delivered to your in-box.
So take your time. Print the lesson out. Read each lesson as it comes in.
Then, think how you can apply it. Go over it in your head – work out how to best use the strategy in your business - how to profit from it.
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Also, have a highlighter and pen beside you as you read each section. Use them to jot down your ideas. .
Write down any and every idea that comes to you – don’t let those moments of inspiration get away!
Highlight important parts as you read. Think about each of the ideas and topics presented. Let each idea inspire you. Add your own notes and ideas.
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I promise you, you’ll get lots of great inspiration and ideas as you go along. Don’t think, ‘That won’t work.’ Instead, ask yourself, ‘How can I make this work for me?’ Also, as you cover the topics you may come across some you might have already heard about before. However, don’t let the three most dangerous words in the English language – ‘I Know That’ – shut out this information.
Keep your mind open to possibilities because just one idea can have a profound impact on your business .
Above all, TAKE ACTION every fortnight to turn the information in this course into profit!
Taking consistent action is the difference between a wish and a goal. A ‘wish’ is something nice to have - if it isn’t too difficult to get. Whereas a ‘goal’ is something you choose to act upon daily to achieve, with a plan and a commitment – no matter what!
In this course you will have in front of you the information to build your business, and prosper.
If you were to use just ONE of the really good ideas, examples, case studies, ideas or improvements you get from this course, and you got a handful of clients you wouldn't have otherwise attracted, your entire investment will have MORE THAN paid for itself.
Here's a Question For You - How Much Is 1 New Client Worth to Your Business?
Here's an easy example to answer that one:
Your new client pays you £40 for a service you provide, and this new client comes back to you for 10 of these over the year, that's £400. (I am not even talking about add-on retail, referrals, or other services here).
So, if you got only one idea from this online course that resulted in 1 new client, your investment for the entire year would be well paid for.
But here's the thing - you won't be given only one idea, you'll get TONS of client attraction ideas in every one of the 26 modules.
Imagine if you put only one or two of these ideas to work in your business, and that resulted in only 1 new client PER WEEK for a year - based on the same maths we've just done, that would mean a whopping £20'800 extra PER YEAR!
(£40 X 52 weeks X 10 services over a year).
The value of this online course is worth so much more than your monthly investment.
Which brings me to the best part...
You’d expect a course like this to cost THOUSANDS... not so.
You’re in the business of helping people.
I consider it my personal mission to teach you to put as many people on front of you as you can handle.
Because when your appointment book is full to capacity, THEN you can fulfil your own destiny of helping as many people as you can.
With that in mind, you will only pay £47 per month.
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Here's a sneak preview of what's covered in the first 4 lessons:
Lesson 1. Putting On Your Marketing Hat
These days, being excellent at your craft just isn’t enough. You have to know how to market your business too. We will be working on getting over the “I’m a service provider, not a sales person” mentality so your business can zoom!
It’s important for you to make your business stand out from all the rest, so I’ve given you the formula in this lesson to work out what’s special about your business.
Lesson 2. Using ‘What Makes You Special’ to Charge What You’re Worth
One of the greatest concerns of service professionals is how to price their services. Often, would-be clients say, "Well I would buy it if it were in my price range." And, that idea tempts many to lower their prices to satisfy the demands of these people, especially in a slower economy.
I’ll be revealing to you how to charge what you’re worth, and get it!
Lesson 3. Choosing the ‘Right’ Clients for You.
You may think this is a strange heading; surely you should take as many clients as you can get to fill your appointment book?
The truth is, not every person is worth taking on as a client. I’ll be showing you how to identify the right clients for you, why you need to do this, who NOT to take on, and how it will damage your business if you do.
PLUS I’ll be showing you how to work out your Client Value (CV).
Lesson 4. How Fill Your Appointment Book with Referrals.
Imagine never having to advertise ever again, because your appointment book is full to capacity with all the clients you can handle.
This IS possible, and in lesson 4 I lay it all out for you in simple to follow steps.
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During the twelve month course, you will also receive FOUR great bonuses:
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- Bonus 1. In the last week in October you will receive the ACTUAL 22 page Christmas Campaign that DOUBLED the number of Christmas voucher sales for Sandra Masterson from Pure Escape Day Spa.
- Bonus 2. At the end of February you will be sent the campaign I did for my own clinic that added 571 new clients to our list over just one weekend. I give you EVERYTHING, including the mistakes made, and lessons we learnt so we would get better results the next time we ran the campaign.
- Bonus 3. The Strategic Alliance Campaign I ran with another business that resulted in a continuous stream of new clients to our door. You get this in May.
- Bonus 4. In the last module you’ll get my actual LIVE detailed marketing plan that generates me over a million every year. I hold NOTHING back from you, you’ll see everything I do by month, by week, by the day…
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This could be the course that changes EVERYTHING!
What’s that worth to you?
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As you use more and more of the strategies given to you on this course, you will be taking quantum leaps in creating an abundant business, AND the life you know you deserve.
Risk Reversal Guarantee: The Step-By-Step Home Study Marketing Course is guaranteed to get you more clients – if you’re not completely satisfied, simply cancel your membership at anytime. What are you waiting for? The sooner you have these materials in your hands, the faster you’ll have that constant stream of new clients into your business. You’ll have your first lesson delivered straight to your In-box within a few minutes from now...
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