Street Address
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April has been an absolute whirlwind month for us…
First there was the 2 Day ‘Fill Your Appointment Book with All the Clients You Need’ Workshop in Heathrow, London – what a fabulous group of people! There’s no doubt about it, we learnt as much from this fantastic bunch as they did from us;-) The ideas were flying around the room, friendships were made and business joint partnerships were born.
To set yourself apart from your competition it’s always a good idea to offer a treatment that is only available from your salon / spa.
When you are working out what your signature treatment should be, consider this question:
What is currently the most popular treatment in your business?
Have you ever gone to the salon, hairstyle magazine in hand, hoping to have your locks transformed into the latest trend featured in the magazine only to have your stylist tell you that your face shape won’t carry that style, or, worse yet, your stylist puts that exact haircut on you, but you look nothing like the model wearing the cut in the magazine?
Ethical Selling demands that you have a firm belief in the services and products you represent. You have to think of your services and products as being so valuable that it would make no sense to keep them away from those who would most benefit from them.
If you stop believing in the services and products you offer you will also find a parallel decrease in your enthusiasm for marketing and selling your services and products.
Why is belief in the services and products you provide so important?
A couple of weeks back I was working with a lovely lady called Adele on how to run her first email newsletter to her clients. Adele is a great therapist, she has no staff and she looks after everything herself. Adele LOVES to give her clients her full attention when they are receiving a treatment from her.
