April has been an absolute whirlwind month for us…

First there was the 2 Day 'Fill Your Appointment Book with All the Clients You Need' Workshop in Heathrow, London – what a fabulous group of people! There’s no doubt about it, we learnt as much from this fantastic bunch as they did from us;-) The ideas were flying around the room, friendships were made and business joint partnerships were born.

To set yourself apart from your competition it’s always a good idea to offer a treatment that is only available from your salon / spa.
When you are working out what your signature treatment should be, consider this question:

What is currently the most popular treatment in your business?

Have you ever gone to the salon, hairstyle magazine in hand, hoping to have your locks transformed into the latest trend featured in the magazine only to have your stylist tell you that your face shape won’t carry that style, or, worse yet, your stylist puts that exact haircut on you, but you look nothing like the model wearing the cut in the magazine?

It has been an extremely busy three or four weeks.  I haven't made time to organise my office... or plan... or anything much at all.  
Mainly I've been organising the upcoming FAB Client Attraction workshops.
But yesterday I put some time aside for me to gain CLARITY.

Ethical Selling demands that you have a firm belief in the services and products you represent. You have to think of your services and products as being so valuable that it would make no sense to keep them away from those who would most benefit from them.

A couple of weeks back I was working with a lovely lady called Adele on how to run her first email newsletter to her clients. Adele is a great therapist, she has no staff and she looks after everything herself. Adele LOVES to give her clients her full attention when they are receiving a treatment from her.

A joint venture is where one business works in partnership with another so they can both benefit mutually from the other's clients. Joint Venture Marketing is one of the most powerful, effective and inexpensive ways you can use to fill your appointment book.

The popularity of the French manicure is undeniable. Maybe it's got to do with its versatility. You get groomed and polished looking hands without having to worry about any clash between the colour of what you’re wearing and the colour you have on your nails.

We live in a world where the media feeds us a constant diet of doom and gloom.  As my American friend Donna frequently says "Enough Already..." Believe it or not we can choose the mood we want to experience.  Don’t believe me?  Try out these tips to maintain your sense

This one is from Carol Murray:  "I am a year in my new premises in three weeks time. I was thinking of offering my clients and any new clients 20% per cent off treatments as a thank you for their custom. Can you give me any advice on this and I was also thinking of running adverts on my local radio.